2021 Jeep Grand Cherokee Full-size SUV Chesterson

From the moment Jeep introduced the Grand Cherokee in 1992, it presented the world something it had never seen before. The most celebrated SUV ever set a new industry benchmark and quickly became synonymous with upscale design and uncompromised capability. Fast forward decades later, the all-new 2021 Jeep Grand Cherokee L continues to build on its proud legacy, while raising the bar in luxury and performance.

“The Jeep design team envisioned a modern aesthetic for the all-new 2021 Grand Cherokee L – they worked to sculpt it down and gave it a clean and updated premium appearance tailored for today's customer,” said Mark Allen, Director, Jeep Exterior Design. “The design for the first-ever three-row Grand Cherokee pays respect to its heritage and honors its utilitarian roots. The results reflect its premium characteristics, contemporary style and legendary capability that has defined the Grand Cherokee since its inception.”

 

The proportion of the all-new Grand Cherokee L was inspired by the original Wagoneer, first full-size luxury SUV from Jeep. Grand Cherokee L’s lean profile features a longer hood and cab, which shifts the vehicle rearward to give a sense of motion with a ready to react response. A forward-tipped grille further enhances the length of the hood and gives a respectful nod to Wagoneer’s iconic design. A lowered, tapered roof improves aerodynamic performance and efficiency without sacrificing its cargo spaciousness and utility.

 

Most notably transformed is the face of the Grand Cherokee L. All-new slim LED headlights are the primary focal point and accentuate the technical character of the vehicle. The signature seven-slot grille has been updated to be wider with larger individual openings and is outlined in elegant trim that underscores its advanced lighting and emphasizes the width of the vehicle. Below the grille, the new front fascia is proportionally larger than previous generations, designed for function while keeping the competitive approach angle for which the Grand Cherokee is known. Its geometric shape conveys purpose while adding a slight formality to the overall front theme. The larger opening with textural elements conceals an all-new, long-range radar component and other advanced technology features, including active grille shutters, to help improve on-road performance and fuel efficiency.

 

From the side, a lowered beltline and expansive glass allow for a more spacious cabin and increased visibility. The roofline appears to float courtesy of a new window molding design that begins at the base of the side mirror and travels continuously to the rear quarter window and to the base of the back light. This trim treatment stands out even more when selecting the Gloss Black roof, which is available for the first time on Overland models and comes standard on Summit models. A new roof rack design consists of a singular side rail cap to create a seamless appearance. Body cladding and bright work have been kept to a minimum to align with the vehicle’s modern tailored aesthetic.

 

A widened track (36mm increase) gives the Grand Cherokee L’s stance a quiet confidence. The wheel flares are pulled tautly around the tires to strengthen the Grand Cherokee L’s stature. The tires are flush with the body side to showcase signature trapezoidal wheel arches and, for the first time on a Grand Cherokee, 21-inch wheels come standard with the Summit Reserve Package. 

 

Continuing with its modern theme, the rear of the vehicle is tailored and the lowered beltline contributes to the expansive rear window. Sleek, high-set LED taillamps are designed to visually distribute the rear proportions and reinforce the technical aspect of the vehicle. A unique character line directly below the taillamps provides a visual break and carries around to the side of the vehicle to unite the rear and body side in a harmonious way. A new rear fascia and LED fog lamps are underscored by accent trim that corresponds with the front and provides visual width to the rear.

 

New vertical-pillar spoilers added to the tailgate help reduce on-road drag. A rearview camera with washer has been tucked neatly into the tailgate spoiler, which also features a new LED center high-mounted stop lamp. Other rear elements, including a standard integrated tow hitch cover and fascia-mounted exhaust tips, provide a finished, custom look. Overland and Summit models come standard with a hands-free, foot-activated power liftgate. 

 

For the first time, a premium, full suite of LED lighting is standard on all Jeep Grand Cherokee trim levels, which allowed for design flexibility and helped to shape the identity of the vehicle.

 

Ultra slim headlamps with unique signature lighting set into Gloss Black bezels, along with slim horizontal fog lamps, express the serious nature of the front end and allow the Grand Cherokee L to be instantly recognizable both during the day and at night. 

 

In the rear, ultra slim taillamps with unique lit signatures complete the lighting story. Additional elements include approach-lit door handles and puddle lighting projected from the rearview mirror, which are standard on the Overland and Summit models.